Out of view, the first half of 2016 it certainly appears Srixon / Cleveland is a step in the right direction for brands. The new Z-355 irons and woods launched last fall, has been well received, and just last week his new Srixon Soft Feel 2-piece golf ball released. Additionally, brand shelf space in some of the country’s largest retailers is starting to make out.
Cleveland Golf Srixon brands in North America in 2015 and had a very good year. Inventory issues, order fulfillment challenges and lack of retail availability before 2015 Srixon kneecapped Z line can get any real traction. Its parent company’s annual report and its performance as a single “disappointing” it is not the time to be when making any major purchases.
New North American CEO Matt Yasumata, taking over in February overhauling the sales and marketing department and a strategy to increase sales from $ 5.5 million for 2016, a very modest target to hit after mapping out a busy man has gone.
So far, the new 355 line and softballs that promote the development of best irons for beginners. Reinforcements wedges and putters from Cleveland and Srixon new iron and wood, with a complete overhaul of the lineup in September, are on the way.
$ 5.5 million is starting to look quite out of reach.
Srixon One thing you definitely can say about the 2017 product line – are not cosmetic changes clearly.
The new lineup of two drivers (Z 565 and 765), a fairway and hybrid offerings (Z & Z F65 H65), and three sets of handcuffs (Z 565, 765 and 965) are provided. All good stuff, you’d expect from Srixon. But one thing that jumps out at you.
Looks almost exactly like the old stuff, new stuff, especially iron.
Obviously, that is not an accident.
“Yes, look an awful lot like iron our 2015 lineup,” Srixon golf clubs Product Manager Eli Miller says. “We really look very much did not want to tinker with. People actually 545, 745 and 945 irons liked the look of.”
While there are differences in the new line, Srixon huge distance advantage, incredible new technology or any of the other common marketing claim is nonsense. Instead, Srixon 2017 claim for line upgrades, while subtle, noticeable and would be worthwhile for the serious golfer.
It’s a kinder, gentler type of marketing campaign could be?
As we said before, Srixon’s new Z 565, 765 and 965 of the old Srixon irons 545, 745 and 945 look remarkably like irons. So where’s the beef?
“While the look is similar, we just are not releasing the product to the product,” says Miller. “We want a consistent look and feel, but also the concrete improvements that we want to offer it to the golfer.”
You look very closely at new sticks and to compare them directly to the old series, but you will see the Tour V.T. A line is a comprehensive revision of the sole. There’s a look at the heel and toe area and rounding V.T. Has been amended for the sole, friendlier turf is designed to encourage interaction.
Srixon Z-565 is a highly playable new 1020 carbon steel forged cavity back iron states. You are looking for comps, think Callaway or Titleist AP 2 Apex CF 16. Z 565 is a 3-iron all the way through a 56-degree sand wedge available.
Z 565 is also made of a high-power face to insert a material is called SUP10. Srixon says SUP10 17-4 stainless steel is about 10% stronger than the same strength properties, which claims to promote higher ball speed and more distance is to maintain while. Also, new grooves that line 5% in 2015 (new, larger grooves in all of the new irons), and are larger than double laser face milling. Srixon both spin control will promote more consistent, especially in wet conditions says.